PRIVACY POLICY

Baie Botanique PRIVACY POLICY
Last updated: October 11, 2023

This Privacy Policy describes how Baie Botanique (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from www.baiebotanique.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" means you as a user of the Services, whether you are a customer, a visitor to the Site, or any other person whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing the Services, you consent to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date and take any other action required by law.

How we collect and use your personal information

To provide the Services, we collect personal information about you from a variety of sources, and have continued to do so for the past 12 months, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable Terms of Use, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect

The types of personal information we receive about you depend on how you interact with our website and use our services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

The information you provide to us directly through our Services may include:

• Basic contact information, including your name, address, telephone number and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, security questions.
• Shopping information, including items you view, add to your cart, or add to your wish list.
• Customer support information, including information you provide when communicating with us, such as when you send a message through the Services.

Some features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide us with this information, but doing so may prevent you from using or accessing those features.

Information we collect through cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). For this purpose, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information we receive from third parties

Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our website and services, such as Shopify.
• Our payment processors who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment, to fulfill your orders and to provide you with the products or services you have requested, and to perform our contract with you.
• When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we receive from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of any information provided to us by third parties, and are not responsible for the policies or practices of any third parties. See the section below, Third Party Websites and Links, for more information.

How we use your personal information

• Providing products and services. We use your personal information to provide you with the Services and to fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notices relating to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and enabling you to provide reviews.
• Marketing and advertising. We use your personal information for marketing and advertising purposes, such as to send marketing, advertising and promotional communications by email and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertising on our website and other websites.
• Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account login information secure. We strongly recommend that you do not share your username, password, or other login information with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicating with you. We use your personal information to support you and improve our services. This is in our legitimate interests to respond to you, provide you with effective services and maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our website. For specific information about the cookies we use in connection with the operation of our store with Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including remembering your actions and preferences), to perform analytics, and to better understand how users interact with the services (in our legitimate interests to manage, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our website to better customize the services, products, and advertising on our website and other websites. By logging in and browsing our website, you agree to our use of our cookies. The cookies Baie Botanique uses are for session management, personalization, and tracking.

Most browsers accept cookies by default, but you can set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies may affect your user experience and may cause some of the Services, including certain features and general functionality, to not function properly or to become unavailable. In addition, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How we share personal information

In certain circumstances, we may share your personal information with third parties for legitimate purposes that are subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request or otherwise consent to us sharing certain information with third parties, for example to send you products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our group of companies, in our legitimate interests of running a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable Terms of Use, and to protect or defend the Services, our rights, and the rights of our users or others.

We have disclosed the following categories of personal information and sensitive personal information (marked with *) about users in the past 12 months for the purposes set out above under "How we collect and use your personal information" and "How we disclose personal information":

Category:

• Identifiers such as basic contact details and certain order and account information
• Commercial information such as order information, purchasing information and customer support information
• Internet or other similar network activities, such as usage data

Categories of recipients:

• Suppliers and third parties who provide services on our behalf (e.g. internet service providers, payment processors, fulfillment partners, customer service partners and data analytics providers)
• Business and marketing partners
• Affiliated companies

We do not use or disclose sensitive personal information to identify you.

User-generated content

The Services may allow you to post product reviews and other user-generated content. If you choose to post User-Generated Content in a public area of ​​the Services, such content will be public and accessible to anyone.

We cannot control who has access to the information you make available to others, and we cannot ensure that the parties who have access to that information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available, or for the accuracy, use, or misuse of any information you share or receive from third parties.

Third-party websites and links

Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of any information found on such websites. Information you make available in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without limitation as to their use by us or any third party. The inclusion of such links by us does not imply our endorsement of the content of such platforms or their owners or operators, unless stated on the Services.

KLARNA

In order to offer you Klarna's payment options, we share certain aspects of your personal data, such as contact and order details, with Klarna so that Klarna can assess whether you are eligible for the payment options and to tailor the payment options for you. General information about Klarna can be found here . Your personal data will be treated in accordance with applicable data protection law and in accordance with the information in Klarna's privacy policy .

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with his or her personal information, you may contact us using the contact information provided below to request deletion of the information.

As of the effective date of this Privacy Policy, we are not aware of any personal information that we "share" or "sell" (as those terms are defined in applicable law) of anyone under the age of 16.

Security and storage of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on a variety of factors, such as whether we need the information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, they may only apply in specific circumstances, and in certain cases we may refuse your request to the extent permitted by law.

• Right of access/information. You have the right to request access to the personal information we hold about you, including details of how we use and disclose your information.
• Right to erasure. You have the right to request that we erase the personal data stored about you.
• Right to rectification. You have the right to request that we correct any inaccurate personal data we hold about you.
• Right to portability. You have the right to obtain a copy of the personal data we hold about you and to request that we transfer it to a third party in certain circumstances and subject to certain exceptions.
• Right to Opt Out of Sales or Targeted Advertising. You may have the right to opt out of the processing of your personal information for purposes that qualify as "targeted advertising" under applicable data protection laws. Please note that when you visit our website with the Global Privacy Control opt-out preference signal enabled, we will automatically treat this as a request to opt out of the "sale" or "share" of information for the device and browser you use to visit the website, depending on your location.
• Right to restrict and/or refuse the use and disclosure of sensitive personal data. You have the right to instruct us to limit the use and/or disclosure of sensitive personal data to the extent necessary to provide the services or supply goods that would be reasonably expected by an average person.
• Restriction of processing: You have the right to request that we stop or restrict the processing of personal data.
• Withdrawal of consent: Where we rely on consent to process your personal data, you have the right to withdraw that consent.
• Appeal: You have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
• Managing communication preferences: We may send you promotional emails, which you can opt out of at any time by using the unsubscribe option provided in our emails to you. If you opt out, we may still send you non-promotional emails, such as about your account or orders you have placed.

You can exercise any of these rights where indicated on our website or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to obtain information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests to exercise your rights on your behalf. Before we accept any such request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request as quickly as possible, as required by applicable law.

Complaints

If you have any complaints about the way we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to contest our decision by contacting us using the contact details provided below or by submitting your complaint to your local data protection authority.

International users

Please note that we may transfer, store and process your personal information outside the country in which you reside, including the United States. Your personal information will also be processed by employees and third party service providers and partners in those countries.

When we transfer your personal data outside Europe, we will rely on accepted transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK competent authority, unless the data transfer is to a country which has been proven to provide an adequate level of protection.

contact

If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights you have, please call us at (+44) 203 370 2953, email us at contact@baiebotanique.com or contact us at 71-75 Shelton St, London, ENG, WC2H 9JQ, United Kingdom.

For the purposes of applicable data protection laws, we are the controller of your personal data. Our representative in the UK is Baie Botanique, registered company number 9454442